We Kiwis are a gutsy bunch. Never was this more true than through the genesis of Gutsi®, a small New Zealand family-owned brand taking on the world of gut health and – we think – winning. Always big believers in the foundational role that gut health plays in overall wellbeing, we were in equal measure fascinated by the ever-expanding body of research on the microbiome and frustrated by the lack of scientific rigour being brought to formulations within the consumer gut-health category. Gutsi® was built from the ground-up on the strength of a well-forged relationship with world-renowned microbiologist and researcher Kiran Krishnan. Having previously partnered to bring Kiran’s practitioner-only range to Australasia, we approached him again with the bold ambition of developing a consumer range of research-led, practitioner-inspired gut formulations that would be accessible to everyone. Lucky for us, the answer was ‘yes!’ and Gutsi® was born.
